Email Marketing with Orange Boy

I utilize Orange Boy marketing platform to send targeted emails to Calvert Library customers. I use these events for:

• New cardholder campaign – new cardholders automatically receive 6 emails starting at day 7 over the next 6 months.
• Occasionals campaign – customers who infrequently use the library receive 5 emails over 5 months.
• Event emails – these emails are sent when a library event needs more registrations. At least 3 of the On the Go trips have been filled within 3 days of their emails being sent.
• Monthly e-newsletter
• Net Promoter Score survey is sent weekly.
• I also use this platform to send surveys as needed.